When the guys from Velocity Data Systems (VDS) approached me about designing the brand for their new tech start-up I was excited. They DID NOT want to use typical technology colors. One of the partners wanted to use a cool pastel palette and while I loved that idea, it just wouldn't translate into a strong image, so I mixed together a couple color palettes and we worked together to find just the right mix of atypical and bold! I loved their adventurous spirit. These guys hit the ground running so we didn't have time for website development, but I can't wait to make their home on the web just as bold. What do you think of the colors?